Small caps and SMBs (Small and Medium sized Businesses) comprise the overwhelming majority of domestic employers and serve as the backbone of the U.S. economy. As such, they often have compelling stories to tell, but limited time and resources to tell them.
Castano Communications Consulting, LLC was formed to assist this largely under served market segment. We offer an affordable alternative to conventional PR solutions that can cost-effectively identify the appropriate communications strategy, tactics and tools to reach and influence your target audience while you focus on growing your business.
The purpose of public relations at its core is reputation management. The company that ignores its corporate reputation does so at it's own peril.
Small caps & SMB's in particular, can be subject to the capricious whims of public opinion.
That's why an effective reputation management strategy is essential to shaping and sustaining your company's image. It's been empirically proven that a positive corporate reputation can lead to many beneficial outcomes for both public and private enterprises.
It is said that it takes years to build a positive reputation and minutes to destroy it. That has never been more pertinent than it is today, with the pervasiveness of social media.
You don’t need a research study to understand the impact that a bad story gone viral can have on a company’s reputation. SMB's are especially vulnerable, making it an absolute necessity to control your company’s social media presence and it's engagement and listening policies. This can be efficiently managed as part of a comprehensive, long-term public relations program.
I spent 32 years with Business Wire, serving the needs of public relations and other comminications professionals. The last 7+, I served as its president. Along the way, I worked with and learned from the PR industry's finest. Positioned, as I was, at the crossroads of PR, IR, Wall Street and traditional, social & digital media, the invaluable knowledge I gained provides me with a unique perspective from which to offer my expertise.
As President of Business Wire, a Berkshire Hathaway subsidiary, integrity and a high standard of performance were a way of life. I saw first hand that ethics and excellence were not mutually exclusive, and in fact were symbiotic. Those values are now the cornerstone of my consulting philosophy, with which I combine my hard won expertise gained over the past 32+ years.
I strive to deliver results to my clients in a manner that is efficient, cost-effective and quantifiable. I understand fully that the objective in every project is achieving measurable ROI. I will pursue the goals of my clients as if they were my own and will do so in a manner that is consistent with the highest standards of principled behavior and industry best practices.
We'll work closely with you and your team to identify, develop and formulate your company's key messaging.
Whether it's traditional or social media, investors, consumers or other influencers, we'll pinpoint the audience you need to target to achieve your business goals.
Press releases, blogs, white papers, multimedia & infographics are among the many content formats we can craft to most effectively position your message.
With our in depth knowledge of the PR services space, we can evaluate and select the service providers best equipped to deliver your content to the target audience in the preferred format.
We can help determine the best timing and sequencing for each phase of your ongoing PR program and coordinate directly with service providers to ensure precise execution.
We will work to promote your content to key targets and use today's most cutting-edge tools to gauge and interpret results in relation to your business objectives.